Instagram Increases Video Limit to 60 Seconds
In April, Instagram surprised its users by increasing the 15-second limit of its videos to a whopping 60 seconds, a full four times longer than it was before. It had already extended the video viewing time for marketers, but last week was when the feature was introduced to regular users for the first time. It’s a pretty big leap, and according to Instagram, it was for one reason: people are watching a lot more video. In fact, the time users spent watching video on the photo-and-video sharing service jumped more than 40 percent in the last six months.
In its 60-second video announcement post, Instagram said: “This is one step of many you’ll see this year.” With all of this attention and resources heaped on just expanding 15 to 60 seconds, it’s clear that the improvements to video aren’t over just yet.
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